beehiiv vs. Klaviyo: Which Email Marketing Platform is Right for You?
Choosing the right email marketing platform isn’t just about features — it’s about maximizing engagement, revenue, and customer loyalty. The right choice can mean higher conversions and lower costs, while the wrong one might leave money on the table.
Two of the most talked-about platforms today are beehiiv and Klaviyo, but they serve very different purposes. So, which one should you use?
In this guide, we’ll break down the key differences, strengths, and best use cases for beehiiv and Klaviyo — to help you make the right choice for your business.
Klaviyo vs. beehiiv: The Quick Breakdown
If you’re short on time, here’s the quick answer:
Klaviyo is best for eCommerce businesses that need advanced automation, segmentation, and high-converting email flows.
beehiiv is better for newsletters, content creators, and B2B businesses focused on audience growth, referrals, and monetization.
Now, let’s dive deeper into what makes each platform unique.
1. Why Klaviyo is the Best Choice for eCommerce
If you run an eCommerce business, Klaviyo is the superior choice. Why? Because it offers:
Key Features of Klaviyo
Advanced automation triggers (e.g., abandoned cart emails, post-purchase flows, win-back campaigns).
Deep customer segmentation based on purchase history, engagement, and behavioral data.
Seamless Shopify and Stripe integrations to track orders and personalize campaigns.
Superior email design functionality for high-converting emails.
Klaviyo allows businesses to set up post-purchase flows that send personalized recommendations based on past purchases, increasing repeat orders.
Real-World Example: How eCommerce Brands Use Klaviyo
Pair of Thieves, a rapidly growing eCommerce brand, sought to increase their market share of a highly competitive category, the loungewear industry. After leveraging the power of email automations through Klaviyo, they were able to increase their revenue by 25%.
Discover how automation improves email marketing in our guide on email automation strategies.
2. Why beehiiv is Ideal for Newsletters & B2B Marketing
If you’re a content creator, newsletter publisher, or in B2B sales, beehiiv is the better option. Here’s why:
Key Features of beehiiv
Built-in referral program to incentivize subscriber growth.
Advertising network to monetize your newsletter with sponsored placements.
Simplicity & ease of use — great for sending regular newsletters without complicated automation.
Better for organic audience building through content sharing and influencer marketing.
Why Newsletters Thrive on beehiiv
Fantasy Life, a popular fantasy football newsletter, used beehiiv’s advanced analytics to better understand subscriber behavior. As a result, they saw a 100% increase in open rates, a 200% boost in click-through rates, improved deliverability, and reduced unsubscribe rates.
See how newsletter marketing can drive engagement in this in-depth guide.
3. Can You Use Klaviyo & beehiiv Together?
Why choose just one? Smart businesses leverage both — Klaviyo for sales automation, and beehiiv for community-driven growth.
How to Use Klaviyo & beehiiv Together
Klaviyo captures and nurtures leads through automated sequences.
beehiiv expands audience reach with referrals and newsletter sharing.
Zapier integration allows Klaviyo data to sync with beehiiv.
Many businesses use Klaviyo for transactional emails and beehiiv for brand storytelling and audience engagement, allowing them to drive both sales and long-term customer loyalty.
4. Pricing: Klaviyo vs. beehiiv
Both platforms offer affordable plans, but they charge differently:
Pricing Comparison
Klaviyo: Best for eCommerce and automation. Pricing is based on active profiles (e.g., ~$20/month for 500 contacts).
beehiiv: Best for newsletters and B2B. Pricing is a flat fee (~$60/month for 2,000 subscribers).
Cost-Saving Strategies
Some businesses reduce Klaviyo costs by suppressing inactive profiles while keeping them in beehiiv for ongoing engagement. This allows them to lower Klaviyo expenses while continuing to build long-term relationships through beehiiv’s newsletter model.
Learn more about optimizing your email automation with our guide on email flow examples.
5. Final Verdict: Which Should You Choose?
Use Klaviyo if you need automated sales flows, deep segmentation, and high-converting email design.
Use beehiiv if you want to grow a newsletter, monetize with ads, and leverage referrals.
Use both if you run a business that requires advanced eCommerce flows and audience-building tools.
Making the Right Decision for Your Business
If you’re running an eCommerce store, Klaviyo’s automation tools will help you drive more sales with less manual effort. If you’re focused on content marketing and community engagement, beehiiv’s referral network and built-in monetization options make it a strong choice.
The best email strategies combine automation, audience engagement, and smart segmentation.
Want expert guidance? Contact us to build a high-converting email marketing strategy.
